Entrecard unveils third-party ads
After several weeks of waiting, Entrecard has launched it’s third-party advertising program.
In a nutshell…
As a viewer, you’ll see no difference. The ads will run in the same widget up to 50% of the times an ad is seen.
As an advertiser…
I have suspended the “Advertiser Loyalty Program” until I can evaluate the impact on how many Entrecredits I receive.
Your ad could conceivably be seen 50% of the 24 hour period, rather than the full 100%.
I would expect the inflated “drops” caused by widget hopping will decline. What clicks you record will be people actually wanting to see your blog or your ad.
At the moment, I am approving all ads. The ads are pre-screened for TOS compliance by Entrecard. Should you see a particularly offensive ad, I would like to know about it. Feel free to leave a comment at the bottom of this post.
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