Ask Me Why… Work From Home

After just over two weeks, things are finally coming together for me. I’ve spent countless hours dropping cards, reading other blogs where folks are discussing various Entrecard systems, and analyzing ad results.

Here’s what I’ve come up with. It will work for me for a while until it becomes time to tweak. If it works for you, great. I’m happy to share the information.

I run four blogs. I believe that when you have more blogs you can drive more traffic. Do you need four? Probably not. How many are too many? If you can’t keep adding fresh, original content on a regular basis, to each blog, you’ve got too many.

I’m still struggling to develop a “quick” way to drop cards. I go to Categories, first selecting my own category and visit all my “competitors”. Then I go to closely related categories and do the same. In the very large categories, I alternate starting at the top of the list, or the bottom of the list, or in the middle. My goal for each blog is to drop a minimum of 100 cards.

I do not “chain drop” by clicking on the ad on any given site. My personal position is that leads to “inflated ad returns” and dilutes the quality of the traffic. I’ll discuss more on this later.

Thanks to some other bloggers, I’ve discovered it’s acceptable to transfer credits from one account to another. Therefore, I’ve now begun moving my credits each morning to one of the four blogs.

Since two of the blogs are about my business, I’ll be transferring two days of traffic to each of them, and then one day each to the other two blogs. That leaves me one day’s traffic that I’ll probably use for my fifth blog.

With this new pool of credits (in excess of 500 daily), I purchase first from “the most popular list”. Then I go to my own niche and purchase the highest value ads possible. If I run out of ads (small niche, like “Books”), I purchase from closely related blogs.

I do keep an eye on the “most recent” list, although I’ve learned to take the time to investigate them for quality just as soon as I make a purchase. There have been a few times when I’ve canceled ads after looking at blogs. Either they’ve been very low quality (splog type), or have contained content that offends me (not in violation of the TOS).

For accurate analysis, I’m using Google Analytics. I’ve found that by drilling down, I’m able to get statistics at the advertiser level. There is a minimum of 24 hour delay, but I’ll get used to it.

If you have “systems” that are working for you, drop your link here, and maybe we can help each other (as well as our readers). My goal is to make Entrecard work for me. By that, I mean drive quality traffic to my blogs, which in turn will lead to sales and associates in my BookWise business.

This entry was posted on Monday, January 7th, 2008 at 2:17 pm and is filed under Entrecard, Getting Organized, My BookWise Business, Networking, Traffic Generation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.